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Fashion Dynamics Research Unit: A study of male fashion

By David F. Midgley


Report No. 6 outlines the methodology to be used in the manipulation of the large amounts of sales and style data available to the research team. Details are included of both the coding scheme used to convert verbal information into quantitative data, and of the principal computer programs to be used in analysing this data. Throughout attention is directed to the prime practical aim of the research - the improvement of sales forecasting - and to that end various proposals are made. The most important of these is contained in Section 10, where some tentative suggestions for a "model" management information system are put forward.This report was specially prepared for circulation to all thoes organisations taking part in the project

Publisher: Cranfield School of Management
Year: 1973
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Provided by: Cranfield CERES

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