Skip to main content
Article thumbnail
Location of Repository

Airframe manufacturers: Which has the better view of the future?

By Keith J. Mason


For the development of Airbus' A380 and Boeing's B787 it seems that these manufacturers have differing views of future airline networks. This paper assesses from published sources the likely preferences of leisure and business passengers for different airline network approaches and also assesses airline strategies through the economic cycle. The manufacturers seem to have substitutable aircraft types. Both leisure and business travellers are increasingly price elastic and growth in both markets means both aircraft type will be successful aircraft meeting differing needs. However, airline market- share strategies are likely to undermine the success of hub by-pass or hub-to- hub focus strategies throughout the cycle. (C) 2006 Elsevier Ltd. All rights reserved

Topics: airframe manufacturers Boeing Airbus hub and spoke hub by-pass
Publisher: Elsevier Science B.V., Amsterdam.
Year: 2007
DOI identifier: 10.1016/j.jairtraman.2006.10.006
OAI identifier:
Provided by: Cranfield CERES

Suggested articles


  1. (2005). A Study on the Future of Air Transport in the European Union”,
  2. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors”,
  3. (2000). Demand for leisure air travel and limits to growth”, doi
  4. (2006). Have the major forces driving leisure airline traffic changed?”, doi
  5. (1988). Marketing Management: Analysis, Planning, Implementation, and Control”, 6 th edit.,
  6. (2006). Misunderstandings about Airline Growth”, doi
  7. (2006). Private jet business is growing fast, Air and Business Travel News, th Sept2006 Airbus,
  8. (2006). White Paper on the adoption and barriers to adoption of Self Booking Tools”, Business Travel Research Centre,,

To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.