This paper outlines the conception of effective innovation and discusses the method to achieve it. Effective Innovation is constrained on the path of technological evolution so that the corresponding path must be detected before conceptual design of the product. The process of products technological evolution is a technical developing process that the products approach to Ideal Final Result (IFR). During the process, the sustaining innovation and disruptive innovation carry on alternately. By researching and forecasting potential techniques using TRIZ technological evolution theory, the effective innovation can be achieved finally.Organised by: Cranfield UniversityMori Seiki – The Machine Tool Compan
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