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Return merchandize authorization stakeholders and customer requirements management—high-technology products.

By Y. C. K. Chen and Peter J. Sackett

Abstract

Asian based enterprises providing high technology mass market products to the developed countries are competing in a marketplace where customers are demanding the highest standards of service. To develop successful product service capabilities - including technological change, product differentiation, timing, contingency planning, marketing and financial considerations, these companies need to fully identify the market stakeholders and quantitatively prioritise their requirements. This paper describes a methodology to identify the different types of stakeholders in the high technology product market and manage their requirements. The methodology provides a basis for sustainable competition that exploits global market opportunities and enables ultra-fast-to-market products to be supported at a level that meets customer demands. The case study application is in mass market electronic products; the potential application is wide

Topics: Requirements management, Return merchandize authorization, Maintenance service, Consumer products
Publisher: Taylor and Francis
Year: 2007
DOI identifier: 10.1080/00207540600942508
OAI identifier: oai:dspace.lib.cranfield.ac.uk:1826/3357
Provided by: Cranfield CERES
Journal:

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