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Creating agile supply chains in the fashion industry.

By Martin Christopher, Robert Lowson and Helen Peck


Fashion markets are synonymous with rapid change and, as a result, commercial success or failure in those markets is largely determined by the organisation’s flexibility and responsiveness. Responsiveness is characterised by short time-to-market, the ability to scale up (or down) quickly and the rapid incorporation of consumer preferences into the design process. In this paper it is argued that conventional organisational structures and forecast-driven supply chains are not adequate to meet the challenges of volatile and turbulent demand which typify fashion markets today. Instead, the requirement is for the creation of an agile organisation embedded within an agile supply chain

Topics: supply chain management, fashion industry, Agile production
Publisher: Emerald Group Publishing Ltd
Year: 2004
DOI identifier: 10.1108/09590550410546188
OAI identifier:
Provided by: Cranfield CERES

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  5. (1966). The Fate of Fashion Cycles in our

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