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Integrated strategic supply chain positioning for SMEs: an empirical study

By Roland Y. G. Lim, Tim S. Baines, Benny Tjahjono and Watcharavee Chandraprakaikul


Purpose - This paper reports on an investigation into the selection and evaluation of a suitable strategic positioning methodology for SMEs in Singapore. Findings - This paper illustrates a leading integrated strategic positioning decision making process, which has been found to be potentially suitable for SMEs in Singapore, and the process is then applied and evaluated in 2 industrial case studies. Results in the form of strengths, weaknesses and opportunities are evaluated and discussed in detail, and further research to improve the process has been identified

Topics: Manufacturing systems, Supply chain management, Strategic positioning, Decision process, Competitive space, SME
Publisher: Emerald
Year: 2006
DOI identifier: 10.1108/09574090610689989
OAI identifier:
Provided by: Cranfield CERES

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