Skip to main content
Article thumbnail
Location of Repository

Branding in an era of retail dominance

By Leslie de Chernatony

Abstract

School of Managemen

Year: 1989
OAI identifier: oai:dspace.lib.cranfield.ac.uk:1826/323
Provided by: Cranfield CERES

Suggested articles

Citations

  1. (1955). A study of purchase decisions. & Consumer behaviour. The dynamics of consumer reaction.
  2. (1987). Advertising, marketing and brands.
  3. (1983). An empirically derived taxonomy of brands.
  4. (1979). An information processing theory of consumer choice. doi
  5. (1985). Another turning point for brands ?
  6. (1981). Brand and retailer advertising over the last decade. Paper presented at Oyez Seminar: Is the brand under pressure again.
  7. (1974). Brand choice behavior as a function of information load: replication and extension. doi
  8. (1974). Brand choice behavior as a function of information load. doi
  9. (1983). Brand efficiency: lessons from the USA.
  10. (1985). Brand leaders go to war.
  11. (1986). Branded as yesterday’s heroes.
  12. (1978). Clustan user manual.
  13. (1986). Cluster analysis (Aldershot:
  14. (1964). Competition for consumers. doi
  15. (1971). Concentration of information power among consumers. doi
  16. (1986). Consumer Behaviour (Chicago:
  17. (1980). Consumer behaviour. A practical guide (London: Croom Helm).
  18. (1979). Consumer decision making - fact or fiction? doi
  19. (1977). Consumer external search: amounts and determinants. m Consumer and industrial buying behavior, ed by
  20. (1972). Consumer search behaviour (Oslo:
  21. (1978). Crisis in branding (London:
  22. (1981). Dimensions of consumer information seeking behavior. doi
  23. (1985). Europe’s brand squeeze. Management Today,
  24. (1984). Grocery generics - an extension of the private label concept. doi
  25. (1975). How Weber’s law can be applied to marketing. Business Horizons L1. doi
  26. (1973). Information sources of durable goods.
  27. (1976). Learning is organised by chunking. Journal of verbal learning and verbal behaviour u: doi
  28. (1982). Manufacturing and retailing in the 80’s: A zero sum game? (Henley: Henley Centre for Forecasting).
  29. (1985). Market segmentation and positioning in specialized industrial markets. doi
  30. (1985). Marketing strategies in the age of generics. doi
  31. (1986). Own brands.
  32. (1988). Own label now has designs on branding
  33. (1983). Own label profile and purpose. Paper presented at The Institute of Grocery Distribution Conference.
  34. (1986). Own Labels: problem child or infant prodigy.
  35. Paper presented at the 1983 Conference of the Southeastern American Institute for Decision Sciences.
  36. (1972). Pattern recognition and categorization. doi
  37. (1974). Process models of consumer decision making. In: Buyer/consumer information processing,
  38. (1980). Reinforcing the brand: the way to survive in world markets.
  39. (1984). Retail Advertising. Retail Intelligence Summer: 63-90.
  40. (1954). Retail trading in Britain 1850-1950. doi
  41. (1982). Retailing strategies for generic grocery products (Ann Arbor:
  42. (1958). Social psychology and perception. &
  43. (1985). Structural changes in grocery retailing: The implications for competition, doi
  44. (1985). The battle for brands. Management Today
  45. (1984). The brand and its image re-visited.
  46. (1979). The brand franchise under attack.
  47. (1985). The effect on branded groceries of retail trade concentration.
  48. (1965). The informative role of advertising.
  49. (1956). The magical number seven, plus or minus two: some limits on our capacity for processing information. The Psvcholoaical Review &j doi
  50. (1987). The Marketing Edge doi
  51. (1985). The role of branding in international advertising,
  52. (1984). The secret of the own brand.
  53. (1969). The semantics of branding. doi
  54. (1967). The sorting rule model of the consumer product evaluation process. h Risk taking and information handling
  55. (1983). They consume advertising too.
  56. (1954). They saw a game: a case history. doi
  57. (1983). To spend or not to spend?
  58. (1970). What is a brand?
  59. (1985). Wrapped up in themselves.

To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.