Skip to main content
Article thumbnail
Location of Repository

The globalisation of service industries

By Susan Segal-Horn

Abstract

School of Managemen

Year: 1991
OAI identifier: oai:dspace.lib.cranfield.ac.uk:1826/457
Provided by: Cranfield CERES

Suggested articles

Citations

  1. 19861, “Benetton: rags to riches”, fhancial Th?es,
  2. 1988>, G/oba/ Competition /ir fk?ancialServices,
  3. (1987). 77?e 5??erg/;rlgSefv&e Ecoflomy, Oxford: Pergamon Press.
  4. (1987). 7I?e Saatchi & Saatchi Story, London: Weidenfeld
  5. (1983). Annual Reports,
  6. (1983). Benetton takes on the world”, foftffne, 13/6/83. LANE C. ( 19861, “Putting People First - a company-wide approach to good service”
  7. (1986). Competitive in G/o.ba/ /ndustfies,
  8. (1980). Competitive Strategy,
  9. (1987). Creating and Sustaining Competitive Advantage i# the G/oba/Secuf/‘tiesMarket,
  10. (1988). Global Advertising: an update”,
  11. (1989). Global Corporate Competition: who’s winning, who’s losing, and the R&D factor as one reason why”, doi
  12. (1989). Global Strategy......in a World of Nations?“, Sloan Managemeent Review, Fall:
  13. (1980). Growth Strategies for Service Firms”, doi
  14. (1982). How global companies win out”,
  15. (1975). How Multinationals View Marketing Standardisation”, HarvardBusinessReview, May-June.
  16. (1984). Joint Ventures and Global Strategies”, doi
  17. (1989). L/;bera/isiflgSerwce Pade, London: Routledge/RI IA. NORMANN R. ( 19841, Serwce Planagemenk s&Y-ategy 3nd /eademh@ /n service bushesses, Chichester: Wiley. OHMAE K. ( 19851, TriadPower - the coming shape ofg/oba/ competition,
  18. (1989). Managing Across Borders, doi
  19. (1989). Managing in a Borderless World”, HarvardBusiness Review, May-June: 152- 16 1.
  20. (1988). ntemaCiona/ Trade /i, Services,
  21. (1987). Sef vices - the second industf ia/ revolution?,
  22. (1986). Service-LedGrowth. therole of thesefvicesectof in war/d development,
  23. (1989). Standardisation of International Marketing Strategy: some research hypotheses”, doi
  24. (1989). Strategic Intent”, Harva/dBusiness Review,
  25. (1986). Tap your subsidiaries for global reach”,
  26. (1987). The Branding of Services” in Murphy J.M.ted.1 Branding z key maMeting too/, London: Macm i 1 Ian. TEECE 13. ( 1980), “Economies of Scope and the Scope of the Enterprise”,
  27. (1984). The futufe of te Automobile,
  28. (1986). Three Roles of international Marketing

To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.