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Developing a marketing oriented organisation

By Adrian Payne


School of Managemen

Year: 1988
OAI identifier:
Provided by: Cranfield CERES

Suggested articles


  1. (1963). 9. Two articles which cover aspects of this topic are: Robert W. Lear, Business Review, "No Easy Road to Market Orientation",
  2. (1981). Corporate Strategy and Marketing in the Industrial Enterprise, hV f Executive Perspectives,
  3. (1980). For a description of this framework see
  4. (1974). For specific case illustrations see 3. Allison "Developing a Marketing Orientation Barnhill, - A Case Study of the Canada Post Office",
  5. (1967). Management Development: Design, Evaluation and Implementation, doi
  6. (1982). Marketing Audit Check Lists,
  7. (1982). Marketing for Non-Profit Organisations, Prentice Hall, 2nd edition,
  8. (1982). Marketing Muscle", Business Horizons, MayJune, doi
  9. (1977). op.cit. For details of a more detailed approach to a marketing audit see
  10. (1974). Reorganise Your Company Around Its Markets", Harvard Business Review, November-December,
  11. (1973). Review, JulyRamzi Fayed, "Professional Creativity in Marketing and Selling", Seminar held in Sydney,
  12. (1984). Strategy Follows Structure: Developing Distinctive Skills", doi

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