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Customer profitability analysis : a new perspective

By Keith Ward

Abstract

School of Managemen

Year: 1989
OAI identifier: oai:dspace.lib.cranfield.ac.uk:1826/376
Provided by: Cranfield CERES

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Citations

  1. (1972). Output Budgeting in Marketing', Management Decision Monograph. Vol.
  2. (1983). Total Distribution: 'A Framework for Analysis Costing and Control'.

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