Skip to main content
Article thumbnail
Location of Repository

Customer profitability analysis : a new perspective

By Keith Ward


School of Managemen

Year: 1989
OAI identifier:
Provided by: Cranfield CERES

Suggested articles


  1. (1972). Output Budgeting in Marketing', Management Decision Monograph. Vol.
  2. (1983). Total Distribution: 'A Framework for Analysis Costing and Control'.

To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.