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Products as arrays of cues : how do consumers evaluate competing brands?

By Leslie de Chernatony

Abstract

School of Managemen

Year: 1988
OAI identifier: oai:dspace.lib.cranfield.ac.uk:1826/609
Provided by: Cranfield CERES

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Citations

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  7. (1967). The sorting rule model of the consumer product evaluation process. In Risk takino and information handins in consumer behavior (Ed. by D.F. Cox),

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