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Re-engineering the brand

By Simon Knox


School of Managemen

Year: 1994
OAI identifier:
Provided by: Cranfield CERES

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  1. (forthcoming 1994), “Brand Building and Market Research”,
  2. (1993). (forthcoming 1994), “Measuring the Profit-Impact of Customer Loyalty and Retention in Retailing”, Paper submitted to the Institute of Marketing Science Conference,
  3. (1992). A Brand as Mental Connections - Developing the Thinking”,
  4. (1991). Alternative Methods of Brand Valuations”, in Brand Valuation,
  5. (1992). Brand Pricing in a Recession”, doi
  6. (1991). Brand-Building in the 199Os”,
  7. (1989). Building Successful Brands: the strategic options”, doi
  8. (1992). Euro-Key-Account Management”, Marketing ZFP,
  9. (1992). Everyday Low Pricing: an idea whose time has come”,
  10. (1988). Ilze- Sources of Innovation “,
  11. (1991). Land Rover Discovery A, Cranfield Case Clearing House,
  12. (1993). Logistics and Competitive Strategy”, doi
  13. (1991). Pan-European Pricing of Consumer Goods”,
  14. (1991). Re-Thinking the Corporation: core process redesign”,
  15. (1993). Relationship Marketing: towards a new paradigm”, Working Paper Series,
  16. (1993). Rewards for the Loyal Shopper”, Financial Times,
  17. (1988). Servitization of Business: adding value by adding services”, doi
  18. (1991). The Age of Unreason”, doi
  19. (1992). The Ascendency of Own-Labels”, Paper read by J.
  20. (1986). The Role of Marketing in Management”,
  21. (1985). The Winning Perjbrmance; how America’s high growth mid-size companies succeed )o London, Sedgwick and Jackson.
  22. (1993). Transcript from a 27th October.
  23. (1990). Value Managed Relationships: the key to customer retention and profitability”, doi
  24. (1992). What are Excellent Companies?“, doi

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