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Ten barriers to marketing planning

By Malcolm McDonald

Abstract

School of Managemen

Year: 1989
OAI identifier: oai:dspace.lib.cranfield.ac.uk:1826/705
Provided by: Cranfield CERES

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Citations

  1. (1987). An Exposition into Empirical Reseach into Marketing Planning” doi
  2. (1972). Evaluating the Benefits of Formal Planning” Long Range Planning, doi
  3. (1966). International Marketing Text and Cases” McGraw Hill - 28 - 10. .,++..r.. i .w.-s” .., ,c;?$ L,y,
  4. (1978). Management Development for the Small Firm” Personnel Management, doi
  5. (1980). Marketing Information Systems : a Review”
  6. (1987). Marketing Planning and Corporate Culture” doi
  7. (1972). Strategic Marketing”
  8. (1977). The State and Practice of Planning Systems”
  9. (1986). The Strategic Planning Institute, doi
  10. (1984). The Theory and Practice of Marketing Planning for Industrial Goods doi
  11. (1970). Where Long Range Planning Pays doi

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