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Some methodological comments on the directional policy matrix

By Malcolm McDonald

Abstract

School of Managemen

Year: 1989
OAI identifier: oai:dspace.lib.cranfield.ac.uk:1826/655
Provided by: Cranfield CERES

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Citations

  1. (1989). Address: Cullum House, North Orbital Road,
  2. Marketing Planning and Expert Systems: An Epistemology of Practice*, doi
  3. (1989). Marketing Plans; how to prepare them; how to use them”, doi

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