Discusses the conventional approach to manufacturing system design. Argues that this top-down, uni-directional approach is not sufficiently robust or easy to implement, particularly in brown-field sites where maintaining focus has been found to be difficult. Suggests a three-dimensional approach which incorporates product-market considerations through focus, turbulence minimization and time compression, and looks at each of these three dimensions in detail. Presents the generic steps for implementing the new approach and describes a case example
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