[[abstract]]Because of the rapid development of IT technology, the continuous improving of audio-visual compression, and exponentially increasing the computer's storage as well as the gradually decreasing price, the traditional storage of audio-visual materials has literally replaced by the new technology. Media Asset Management (MAM) system in broadcast news utilizes the metadata as an important tool for the media asset searching and retrieval, and integrates with the devices and components of the third party systems. It makes the media assets can smoothly operate from the raw materials to archive, even to publish and reuse. Media Asset Management, supporting the efficient operation, becomes a vista for television production in the future. In the context, it will address media Asset Management, the functions of Media Asset Management, and the architecture and components in media asset management system as well as the integrated workflow.
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