[[abstract]]The purpose of this study is to realize the motivation, behaviors of sport comic readers, the sport social learning effects and different behaviors of comic readers with sport social learning effects upon them. This research will use questionnaires to collect information, and select cluster sampling to choose comic club members as research samples. This research will use t-test, one-way ANOVA, hi-square and so on to find out some outcomes including: 1.the main motivation of sport comic readers is for leisure and relax; 2.the behaviors of sport comic readers: the reading rate is high, the quantities of sport comic books are between 1 to 50, they were reading sport comic books when they studied elementary school, they rent sport comic books from rent stores, and spent money under TWD$200, and they love to read the topics of basketball, baseball and attacking sport. 3.the sport social learning effects were present on release aspect and it indicates comic readers just want to relax and escape form the stress in life by reading sport comic books. 4.the comic members read sport comic book by scattered way so that the mainstreaming effect is so weak. According these findings, the researcher made the conclusion and some suggestions at the end.
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