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[[alternative]]A study of print tobacco advertising and literacy teaching on elementary school students’ smoking beliefs and related issues

By [[author]]羅鈺婷, [[author]]Yu-Ting Lo, 羅鈺婷 and Yu-Ting Lo

Abstract

[[abstract]]The purpose of this study were to explore the effect of the print tobacco advertising literacy teaching on the cognition of designing print tobacco advertising ,tobacco and tobacco advertising cognition, smoking expectancies, the self-efficacy of refusing smoking, behavior intention of refusing smoking and to examine the effects of print tobacco advertising literacy teaching on elementary school children. This study was constructed on the non-equivalent pretest-posttest control group design, which sampled 4 classes of the six-grade students in elementary from the Jian-An elementary school were selected as the sample and randomly assigned into the experimental (n=53) and control(n=55) groups with two classes in each group. Meanwhile, two classes of the six-grade students from the Wan-Fu elementary school in the same educational district were selected as the out-of-school control group(n=47) to detect the possible contamination effects caused by the interaction between the students of the experimental and the in-school control groups. Later on only the students from the experimental group received the intervention curriculum of 6 units for 3 weeks(240minutes)and the two control groups received nothing . Three groups took the pretest, posttest and post–posttest with the print tobacco advertising literacy teaching questionnaire. One–way analysis of covariance and two–way analysis of repeated covariance were used to test these hypothesis . The findings in this study were as follows: 1. The cognition of designing print tobacco advertising, tobacco and tobacco advertising cognition, smoking expectancies significantly. 2. One month after accomplishing the curriculum, the subjects in the experimental group still had better in the cognition of designing print tobacco advertising, tobacco and tobacco advertising cognition, smoking expectancies than the control groups. 3. The scores of the self-efficacy of refusing smoking, behavior intention of refusing smoking of the experimental group there was no significant difference between these two groups both after the intervention and one month later. According to the analysis of investigation leaning processes in the experimental group, these subjects’ reactions and opinions from the curriculum were enjoyed the activities of the intervention course.

Topics: 菸品廣告, 識讀教學, 國小學生, 拒菸自我效能, 吸菸期望, tobacco advertising, literacy teaching, elementary school student, self-efficacy, smoking expectancies, [[classification]]17
Year: 2010
OAI identifier: oai:ir.lib.ntnu.edu.tw:309250000Q/16209
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