[[abstract]]Abstract The purposes of this study were to develop an effective Internet AIDS prevention program, to determine the effectiveness of the educational intervention, and to evaluate students’ acceptance of the program. Quasi-experimental method was used to explore the effect of the two-week campaign on junior high school students。 Fuho junior high school (experimental group) and Yong-Ho junior high school (control group) in Taipei were selected as the subjects. The instruments included pre/post questionnaires of effectiveness evaluation of the program and process evaluation questionnaires of the media. There were 198 students who finished the pre-test and the post-test questionnaires (115 students for the experimental group and 83 students for the control group). The pre-test was held in one week before intervention, and the post-test was held within one week after intervention. The statistics methods included Chi-square test, Paired t-test, one-way ANCOVA for paired observations. The major results were as follows： 1.In the experimental group, the mean scores of knowledge, self-efficacy and intention about AIDS prevention in the post-test of the experimental group were better than the scores in the pre-test, and their differences were significant. 2.The mean scores of knowledge, attitude, self-efficacy and intention about AIDS prevention in the post-test of the experimental group were better than the scores in the control group, and their differences were significant. 3.At least 90% of the students felt satisfactory about the format, educational contents and effects of the Internet campaign. In addition, most students think this intervention was very helpful to enhance their knowledge, to build their active attitude, and to have much confidence of AIDS prevention. Finally, 80% of the students expressed their willingness to follow the directions of the program in the near future. According to the findings of this study, some recommendations for the future AIDS prevention program were brought up: health educators should work together with computer engineers and cartoonists to create AIDS prevention programs. Besides, the using of the Reasoned Action Theory, Communication-Persuasion Theory, Readiness Scale for Behavior Change and social cognitive theory in planning interactive AIDS prevension programs will trigger off students’ learning motivations, and their effectiveness was proved.
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