[[abstract]]A Study of the Behavioral Intentions on Resources Recycling ~An Example of the Junior High School Students in Taipei City A Master Thesis By Chang Ya-Hui Abstract The main purpose of this study was to predict and understand the behavioral intentions of junior high students for resource recycling on the basis of the Theory of Reasoned Action and self-efficacy of Social Learning Theory. By stratified cluster sampling method, the data were collected with the total number of valid questionnaire being 312 .For further analysis, 30 students were invited to join the investigation of focus groups. The conclusion of this study were: 1. Most of the subjects positively showered behavioral intentions of resource recycling, especially for PET bottle. 2. The attitudes, subjective norms, and self-efficacy toward resource recycling could effectively predict the subjects’ intention of resource recycling, especially the subjects’ attitudes. 3. The explanation power of the behavioral intentions by attitudes, subjective norms, and self-efficacy toward resource recycling was 22.3%. 4. Family’s support for resource recycling and trash-treated paying policy had an obvious and direct impact on the subject’s intentions. 5. Most of the subjects felt the positively behavior support from important individuals & groups’. 6. These were significants positive correlations between attitude and beliefs of outcomes，between attitude and evaluations of outcomes，and between attitude and product of the beliefs about outcomes weighted by evaluations of outcomes. 7. There were significantly positive correlations between attitude and the product of the behavioral beliefs weighted by the evaluations of behavior，and between subjective norm and the product of the normative beliefs weighted by motivations to comply. 8. The self-efficacy and intender respectively showed to be related to appropriate sets of salient behavioral. 9. There were no different for resource recycling cognition between intenders and non-intenders of resource recycling. 10. When they had no enough time and no rewarding for resource recycling, the intenders’ manipulation capabilities for resources recycling were stronger than the non-intenders’. 11. There were effectively different from normative beliefs of parents, brothers and sisters, classmates, and friends between intenders and non-intenders. 12. This study supported the prediction of the Theory of Reasoned Action and Self-efficacy of Social Learning Theory. 13. The results of focus groups showed different opinions about rewarding for resource recycling. 14. When teacher’s and peers’ opinions about recycling were different, the both of different opinions were considered by the focus groups. Key word：recycling behavioral，Intentions ，Theory of Reasoned Action，self-efficacy of Social Learning Theory，focus groups.
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