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[[alternative]]The Study of Beliefs and Behavioral Intention of Resources Recycling among Community Residents in Taipei City

By [[author]]趙宏邦, [[author]]Hung-Bang Chao, 趙宏邦 and Hung-Bang Chao


[[abstract]]The main purpose of this study was to investigate and predict community residents' beliefs and behavioral intention of resources recycling in Taipei city. The research framework was on the basis of the Theory of Reasoned Action of Ajzen and Fishbein(1980) and the Self-efficacy of Bandura's Social Learning Theory. The sample was selected from the residents of Taipei city in terms of the various levels of recycling rates. The method adopted in this study was questionnaire interview. The main findings of this study were as follows: 1. Around eighty-six percent of residents showed the positive behavioral intention for recycling, especially for the bottles of PET; about five percent of residents showed negative intention. 2. The attitude, subjective norm and self-efficacy toward recycling could effectively predict the recycling intention of residents, and the explanation power of variance was 34.1%. 1. The attitude of residents' recycling were significantly positively related to the product of behavioral beliefs multiplied by evaluations of outcomes(SBi*Ei). Also, the subjective norm of residents' recycling were also significantly positively related to the product of normative beliefs multiplied by motivations to comply(SNBj*MCj). 4. There were significant differences in behavioral beliefs, evaluations of outcomes, normative beliefs, motivations to comply, self-efficacy and environmental knowledge between recycling intenders and non-intenders. 5. There was a significant difference in self-efficacy between residents of high and low recycling rate. There was a significant difference in behavioral intention between residents of having school children and those without school children. 6. The variables of gender, age, having school children, recycling experience could limitedly affect the behavioral intention of recycling. 7. The results of this study supported the framework, an integration of Theory of Reasoned Action and self-efficacy.

Topics: 社區民眾, 理性行動理論, 自我效能, 資源回收信念, 資源回收行為意圖, Community residents, Theory of reasoned action, Self-efficacy, Beliefs of resources recycling, Behavioral intention of resources recycling, [[classification]]17
Year: 2010
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