[[abstract]]Digital Television (DTV) will be a very important broadcasting technique in the future. As long as the government policy of DTV has been ready, the equipments, hardwares, softwares, channel carriers, and the habits of audience will all be on the way. The digital program production environment will be matured, and the development and application of digital techniques will be universal. The relationship between sports and media has been very close for a long time. Popular sports programs have very high rating number. That’s why media industry would like to spend a lot of money to invest sports program. Recently, the professional sports in Taiwan are growing up. Many sport fans turn to be the faithful audience of TV sports program. It is very helpful for the development of sports program in DTV. Therefore, the development of professional sports and a mature environment of DTV will be the base of sports program production in the future. To provide the definition and direction of sports program in DTV, this research emphasized on following subjects: the production of sports program, the application of digital broadcasting techniques, and the development of sports program in DTV. Methods of the research are literature analysis and interview. By integrating these experts’ opinions, this research drew a map for TV sports program stuffs in the digital era, and figured out the development of TV sports program combined with professional sports, business, and audience. The results of this research are : 1.) The characters of Digital broadcast techniques could strengthen the essence of sports program. 2.) The concept of Network Broadcasting Studio could increase efficiency of TV program production. 3.) Diversification of sportscast, advertising representation, and value-added service will be impressed in the future. The suggestions of the research are according to following subjects : the design of sports program, the development of value-add service, and the skills of production staffs.
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