CTA publications (01)

Abstract

Agricultural and food marketing in developing countries Marketing is defined as the business activities associated with the flow of goods and services from production to consumption. The marketing of agricultural products begins on the farm, with the planning of production, and is completed with the sale of food or other goods to consumers or manufacturers. Agricultural marketing also includes the supply to farmers of fertilizers and seeds as inputs for production. Overall, marketing is an essential component of successful agriculture; but its importance is often underestimated in developing countries. This book brings together the most significant writings on agriculture and food marketing as related to development over the last 40 years. The editor has selected key sections from relevant books and papers, grouped them by their overall theme, and provided introductory commentaries. The book is intended for students of food and agricultural marketing in the developing countries but will also interest professionals in this subject area. Agricultural and food marketing in developing countries: selected readings edited by J Abbott 1993 423pp ISBN 0 85198 804 0 Pbk CAB International, Wallingford Oxon OX10 ODE, UKAgricultural and food marketing in developing countries Marketing is defined as the business activities associated with the flow of goods and services from production to consumption. The marketing of agricultural products begins on the farm, with..

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