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Particularities of Consumer Behavior in Different E-Business Models

By Elīna Gaile-Sarkane


The research contributes to better understanding of the specifics of factors what influences consumer behaviour in electronic environment. There are a lot of potential for further analysis of consumer behaviour. Therefore it is important to develop new methods and techniques for evaluation of consumer behaviour in e-environment

Topics: e-consumer behaviour, electronic environment, information and telecommunication technologies, personal and social motivation
Publisher: RTU Publishing House
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