This report investigates how a luminous wristband, can expand a crowds aesthetic experience of a concert-performance, as a product of experience economy. Within the present concert-format lies a significant and unexplored potential, especially in light of the technological development. Coincidentally a prototype with many of the same qualities as our vision of a product has just been introduces to the market and we have therefore decided to evaluate the product; called Xylobands™, a luminous wristband used at Coldplay concerts. A thorough evaluation based on theories concerning the aesthetic experience, performance-theories, experience economy, design parameters, and expert-interviews have revealed that Xylobands™ potentially enriches the concert-experience, yet leaves room for improvement. This report deploys philosophical analysis in establishing an understanding of the aesthetic and performance concepts. In light of this potential this report presents several suggestions of improvements and development of the Xylobands™, to meet the established criteria of an optimal design-solution. These are based on the theories and the research data presented in this report. The interviews presented in this report include a Coldplay audience member, a lighting technician from Illumination, a project manager from Livelaboratoriet (working with Performance and innovating the concert format). In conclusion, an optimal design should enable numerous possible light-variations, proposedly by implementing RGB-lighting and possibility to adjust the intensity of light. There exists a massive potential
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