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The Author on Stage Björn Ranelid as Performance Artist

By Torbjörn Forslid and Anders Ohlsson


Media development has profoundly affected the literary public sphere. Authors as well as politicians may feel obliged to follow “the law of compulsory visibility” (John B. Thompson). All contemporary writers, be it bestselling authors or exclu-sive, high brow poets, must in one way or another reflect on their marketing and media strategies. Meeting and communicating with the audience, the potential readers, is of critical importance. In the article “The Author on Stage”, the authors consider how different literary performances by Swedish novelist Björn Ranelid (b. 1949) help establish his “brand name” on the literary market place

Topics: Björn Ranelid, performance studies, literary performance, author readings, Richard Schechner, Erika Fischer-Lichte, General Works, A, DOAJ:Multidisciplinary, DOAJ:General Works
Publisher: Linköping University Electronic Press
Year: 2010
DOI identifier: 10.3384/cu.2000.1525.10231529
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