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La teoría del consumidor: preferencias y utilidad

By Eloy Ávalos


The consumer’s theory is a particular case of the theory of choice. This paper will explore the fundamental propositions that explain the behavior of a consumer agent and then be expressed in terms of the function of utility. Thus, the concept of utility is divorced of any philosophical and ethical burden, being simply a mathematical function that satisfies certain properties, such that the values obtained with it are a index that represents very well the order of preference.

Topics: D11 - Consumer Economics: Theory, D01 - Microeconomic Behavior: Underlying Principles
Year: 2010
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