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Using Google Analytics for measuring inlinks effectiveness.

By Beatriz Plaza

Abstract

The aim of this brief communication is to develop a tracking methodology to analyse the effectiveness of inlink visits (return visit behaviour and length of sessions). In other words, how deep do inlink visitors navigate into the website? Do all inlinks perform the same? This paper addresses these questions by time series analysis of Google Analytics data, with a methodology developed by Plaza (2009). The importance of this article is not the particular website but the methodology tested to arrive at these results, an experiment that could be repeated with different websites.

Topics: C0 - General
Year: 2009
DOI identifier: 10.2139/ssrn.1529962
OAI identifier: oai:mpra.ub.uni-muenchen.de:19561

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