Skip to main content
Article thumbnail
Location of Repository

La expansión internacional como Estrategia Corporativa: Estudio de Caso de la Industria Hotelera en Iberoamérica.

By D. Gómez Selemeneva and Luis C. Ortigueira

Abstract

The present paper is based on a case study: the Ibero-American hotel Industry and their evolution inside the process of international expansion. Through economic, sequential and strategic approaches that study the internationalization phenomenon , a theoretical-empiric analysis of strategies and entrance modalities is carried out. Being obtained a tendency toward strategic alliances through administration contracts and franchising.

Topics: D23 - Organizational Behavior; Transaction Costs; Property Rights, L8 - Industry Studies: Services
Year: 2007
OAI identifier: oai:mpra.ub.uni-muenchen.de:11240

Suggested articles


To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.