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La expansión internacional como Estrategia Corporativa: Estudio de Caso de la Industria Hotelera en Iberoamérica.

By D. Gómez Selemeneva and Luis C. Ortigueira


The present paper is based on a case study: the Ibero-American hotel Industry and their evolution inside the process of international expansion. Through economic, sequential and strategic approaches that study the internationalization phenomenon , a theoretical-empiric analysis of strategies and entrance modalities is carried out. Being obtained a tendency toward strategic alliances through administration contracts and franchising.

Topics: D23 - Organizational Behavior; Transaction Costs; Property Rights, L8 - Industry Studies: Services
Year: 2007
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