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Relativer Vorteil bei mobilen Bezahlverfahren - mobiles Bezahlen aus dem Blickwinkel der Diffusionstheorie

By Key Pousttchi and Dietmar Georg Wiedemann


An important condition of business profit in mobile commerce offers in the B2C area is the availability of wide accepted mobile payment procedures. The contribution considers mobile payment on the perspective of diffusion theory and analyses which relative advantages could arise by using mobile payment procedures.

Topics: M21 - Business Economics
Year: 2005
DOI identifier: 10.1007/978-3-322-82110-2_3
OAI identifier:

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