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Marketing and design management.

By Margaret Bruce and Rachel Cooper

Abstract

This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organisation, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practice in design management for marketing

Topics: AC Collections. Series. Collected works, NC Drawing Design Illustration
Publisher: Intl Thomson Business Press
Year: 1997
OAI identifier: oai:eprints.lancs.ac.uk:39848
Provided by: Lancaster E-Prints

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