Skip to main content
Article thumbnail
Location of Repository

Exploring the investor relations website: the impact of internet reporting on institutions

By Jo-Anne Ryan


This thesis employed a case study approach to explore the rules and routines that have evolved within the Investor Relations (IR) functions of a large Canadian public company (ABC) from the inception of their IR website in 1997 to 2010. Utilizing weblog analysis, institutional theory (specifically, the Burns and Scapens (2000) institutional framework), and a detailed case study analysis of the interviews undertaken, the findings of this study illustrate that rules and routines of operation within an IR web team are likely to be dynamic and will evolve at a quick pace if the business is actively seeking to employ best practice in its IR website strategy. The results also show how both internal and various external influences are likely to play key roles in altering the rules and routines of IR websites operation. Within the case study presented, five distinct stages of institutionalization were recognized. The analysis framework used provided an effective tool to analyze the internal aspects of these stages. However, it was also enlarged to incorporate specific external influences to show how they play a parallel part in affecting activity in this domain specifically. The findings further show that there is minimal normative isomorphism occurring in this domain. It is proposed that the lack of formalized education in the IR website management and operation area may be playing a key role in constraining the further development of this. Further, the thesis concludes by highlighting the critical need for senior management ‘buy-in’, identification and development of a suitable lead for this activity within the company, and the right context in which they can be allowed freedom to innovate and explore best practices applicable to the online IR function, where-ever they may be found. These features must then be balanced with the overall strategic placement of the IR website as a best practice driver, or follower, to ensure a successful, strategically aligned operation in this domain. While these issues individually have been found to be important in other rapidly innovating business domains, this thesis illustrates and explores their need for the first time, in the IR field in the context of a recognized leader in its field

Topics: F1001 Canada (General), HG Finance, HB Economic Theory, HF5601 Accounting
Year: 2011
OAI identifier:

Suggested articles


  1. (2009). A Descriptive Account of the Investor Relations Profession.
  2. (1999). A Survey on the use of the Internet for Investor Relations in the USA, the UK and Germany.
  3. (2001). A Web Site Design Model for Financial Information.
  4. (1995). Accounting, Ambiguity, and the New Institutionalism.
  5. (2002). An Examination of the Corporate Social and Environmental Disclosures of BHP from 1983-1997: A Test of Legitimacy Theory.
  6. (2005). An Institutional Perspective of Accountants' New Roles - The Interplay of Contradictions and Praxis.
  7. (1993). An Institutional Theory Perspective on the DRG Framework, Case-mix Accounting Systems and Health Care Organizations. Accounting Organizations and Society,
  8. (2004). Asymmetrical Dialogue? Corporate Financial Reporting via the Internet. doi
  9. (2008). Best Practices in Managing Investor Relations Websites: Directions for Future Research.
  10. (1999). Beyond Budgetary Control System: Towards a Two-tiered Process of Management Control.
  11. (2010). Budgeting Practices and Performance in Small Healthcare Businesses.
  12. (2005). Business Reporting on the Internet in Malaysia and Singapore: A Comparative Study.
  13. (1999). Business Reporting on the Internet.
  14. (1999). Business Reporting on the Internet. London, International Accounting Standards Committee.
  15. (2000). Business Reporting Research Project: Electronic Distribution of Business Information. Norwalk, CT Financial Accounting Standards Board [Accessed FASB
  16. (2001). Business Reporting: Harnessing the Power of the Internet for Users. Institute of Chartered Accountants of Scotland Research Report.
  17. (1997). Business Research: A Practical Guide for Undergraduate and Postgraduate Students,
  18. (2004). Case-Based Research in Accounting."
  19. (2009). CICA (2010a) Canadian Institute of Chartered Accountant's Handbook.
  20. (1998). Close Readings' of Internet Corporate Financial Reporting: Towards a more Critical Pedagogy on the Information Highway. doi
  21. (2004). Compromise or Customize: XBRL's Paradoxical Power. Canadian Accounting Perspectives,
  22. (2000). Conceptualizing Management Accounting Change: An Institutional Framework.
  23. (1996). Corporate Disclosure Policy and Analyst Behavior. The Accounting Review,
  24. (1997). Corporate Reporting and the Internet - a Survey and Commentary on the use of the WWW
  25. (2004). Corporate Reporting on the Internet by German Companies. doi
  26. (1998). Corporate Reporting on the Internet by Irish Companies. Accountancy Ireland,
  27. (2004). Corporate Reporting on the Internet in Australia: An Exploratory Study.
  28. (1999). Corporate Reporting on the Internet: Developing Opportunities for Research (Draft).
  29. (1997). Corporate Reporting on the Internet: Opportunities and Challenges.
  30. (1999). Corporate Reporting on the Internet. Accounting Horizons, doi
  31. (2000). Corporate Reporting, Stakeholders and the Internet: Mapping the New Corporate Landscape.
  32. (2007). Corporate Social and Environmental Reporting on Corporate Websites:
  33. (2002). Cross-Cultural and Cognitive Aspects of Web Site Navigation.
  34. (1993). Cross-sectional Determinants of Analyst Ratings of Corporate Disclosures.
  35. (2002). Decent Exposure.
  36. (2009). Determining Factors of Internet Financial Reporting in Indonesia.
  37. (2003). Developments in Internet Financial Reporting: Review and Analysis Across Five Developed Countries. doi
  38. (1989). Disclosure Decisions by Firms and the Competition for Price Efficiency.
  39. (1997). Disclosure Level and the Cost of Equity Capital. The Accounting Review,
  40. (2006). Doing Case Study Research: A Practical Guide for Beginning Researchers, Teachers
  41. (1996). Early Regulatory Actions by the SEC: An Institutional Theory Perspective on the Dramaturgy of Political Exchanges.
  42. (1932). Encyclopaedia of the Social Sciences. London, MacMillan and Co Ltd.
  43. (1997). Ending the Family Quarrel: Toward a Reconciliation of "Old" and "New" Institutionlisms.
  44. (2006). Evaluating Management Accounting Change According to the Institutional Theory Approach: A Case Study of a Brazlian Bank. doi
  45. (2009). Exploring IT Governance and Strategic Control of Web Site Content: A Field Study.
  46. (2003). Financial Reporting on the Internet by Leading Japanese Companies. Corporate Communications:
  47. (1998). Financial Reporting on the Internet by Leading UK companies. Working Paper Heriot-Watt University.
  48. (2003). Financial Reporting on the Internet: Empirical Evidence from Bahrain and Kuwait. Asian Review of Accounting,
  49. (2006). Five Misunderstandings About Case Study Research.
  50. (2006). Gestion de Contenu et Analyse des site Internet: Perspectives des Parties Prenantes et de la Contingence.
  51. (2001). Hyperlinking Unaudited Information to Audited Financial Statements: Effects on Investor Judgments. The Accounting Review,
  52. (2006). Impact of Firm Specific Characteristics on the Web Based Business Reporting: Evidence from the Companies Listed in Turkey. Problems and Perspectives in
  53. (2001). Information Asymmetry, Corporate Disclosure and the Capital Markets: A Review of the Empirical Disclosure Literature.
  54. (2001). Institutional Theory and Accounting Rule Choice: An Analysis of Four US State Governments' Decisions to Adopt Generally Accepted Accounting Principles.
  55. (2009). Institutionalization and Practice Variation in the Management Control of a Global/local Setting.
  56. (1997). Institutionalization and Structuration: Studying the Links between Action and Institution.
  57. (1977). Institutionalized Organizations: Formal Structure as Myth and Ceremony. doi
  58. (2006). Inter-organisational Cost Management: Towards an Evolutionary Perspective.
  59. (1988). Interest and Agency in Institutional Theory."
  60. (2007). Internet Financial Reporting: Disclosure about Companies on Websites.
  61. (1996). InterViews: An introduction to Qualitative Research Interviewing,
  62. (1998). Investor Relations and the Internet: Background, Potential Application and Evidence from the USA, UK and Germany. Paper Presented at the European Accounting Association's 21st Annual Congress,
  63. (2008). Investor Relations Meetings: Evidence from the top 500
  64. (2003). Investor Relations on the Internet: A Survey of the Euronext Zone.
  65. (2010). Investor Relations: TwoWay Symmetrical Practice.
  66. (2003). Issues Concerning Web-based Business Reporting: An Analysis of the Views of Interested Parties.
  67. (1985). Making Sense of Research into the Organizational and Social Aspects of Management Accounting: A Review of its Underlying Assumptions.
  68. (2005). Malaysian Companies' Use of the Internet for Investor Relations. doi
  69. (2005). Measuring the use of Online Corporate Annual Reports through the Analysis of Web Server Logs. Department of Accounting and Finance Birmingham,
  70. (2009). On the Emergence of Strategic Management Accounting: an Institututional Perspective.
  71. (2009). Online Annual Reports: Will we ever get them right?
  72. (1967). Organisation and Environment.
  73. (2010). Perceived International Environmental Factors and Corporate Voluntary Disclosure Practices: An Empirical Study. The British Accounting Review,
  74. (2000). Public Relations Practitioners' Perception of the World Wide Web as a Communication Tool. Public Relations Review,
  75. (2002). Qualitative Researching,2nd
  76. (2001). Researching Social Life, doi
  77. (2006). SEDAR Filer Manual: Standards, Procedures and Guidelines for Electronic Filing with the Canadian Securities Administrators.
  78. (2009). Social Media... The Hunted can Become the Hunter. Public Relations Quarterly [Rhineback],
  79. (1979). Sociological Paradigms and Organizational Analysis: Elements of the Sociology of Corporate Life,London,
  80. (1986). Technology as an Occasion for Structuring: Evidence From Observations of CT Scanners and the Social Order of Radiology Departments. doi
  81. (1999). Testing Contingency Hypotheses in Budgetary Research: An Evaluation of the Use of Moderated Regression Analysis. Accounting Organizations and
  82. (2003). The Auditor and Corporate Reporting on the Internet: Challenges and Institutional Responses.
  83. (2004). The Concept of Information Overload: A Review of Literature from Organization Science, Accounting, Marketing, MIS, and Related Disciplines.
  84. (1984). The Constitution of Society, doi
  85. (2002). The Determinants of Internet Financial Reporting.
  86. (1990). The Double-Edge of Organizational Legitimation. doi
  87. (2000). The Dynamics of Accounting Change: Inter-play Between New Practices, Routines, Institutions, Power and Politics.
  88. (1955). The Dynamics of Bureaucracy.
  89. (1936). The Ecological Aspect of Institutions.
  90. (1993). The Effect of Firms' Financial Disclosure Strategies on Stock Prices. Accounting Horizons,
  91. (2000). The Future of Financial Reporting in Europe: Its Role in Corporate Governance. doi
  92. (1979). The impact of the Centralization of Educational Funding and
  93. (1999). The Internet and the Future of Corporate Reporting in Europe. The European Accounting Review,
  94. (1999). The Internet as a Vehicle for Investor Relations: The Swedish Case.
  95. (1996). The Internet: Changing the Way Corporations Tell Their Story. CPA Journal.
  96. (1983). The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields.
  97. (2004). The Making and Remaking of Organization Context: Duality and the Institutionalization Process.
  98. (1990). The Management of Corporate Financial Disclosure: Opportunism, Ritualism, Policies, and Processes. doi
  99. (1961). The Management of Innovation.
  100. (2001). The Power of Accounting: A Field Study of Local Financial Management in a Police Force.
  101. (2000). The Presentation of Financial Information at Corporate Web Sites.
  102. (2001). The Production and use of Semantically Rich Accounting Reports on the Internet: XML and XBRL.
  103. (2008). The SEC's XBRL Voluntary Filing Program on EDGAR: A Case for Quality Assurance. Current Issues in
  104. (1991). The Use of Disclosure Indices in Accounting Research: A Review Article. doi
  105. (2004). The Use of Online Quarterly and Annual Report Information: Who Used What and When?
  106. (1997). The Use of the Internet for Corporate Reporting: A Discussion of the Issues and Survey of Current Usage in the UK.
  107. (2009). The use of Web Sites as a Disclosure Platform for Corporate Performance.
  108. (2002). Timely Financial Reporting at Corporate Web Sites?
  109. (2000). Use of the Internet by Irish Companies for Investor Relations Purposes. Accountancy Ireland,
  110. (2008). Voluntary Disclosures and Information Production by Analysts.
  111. (1997). Volunteering Financial Data on the World Wide Web: A Study of Financial Reporting from a Stakeholder Perspective. The First Financial Reporting and Business Communication Conference,
  112. (1997). Web Log Analysis: Finding a Recipe for Success.
  113. (2007). Web-based Corporate Reporting in Bangladesh: An Exploratory Study. The Cost and Management,
  114. (2003). Web-based Financial Statements: Hypertext Links to Footnotes and their Effect on Decisions.
  115. (2000). Would Switching to Timely Reviews Delay Quarterly and Annual Earnings Releases? Review of Quantitative Finance & Accounting,
  116. (2006). XBRL: An Impacts Framework and Research Challenge. doi

To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.