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Tackling discursive challenge: institutional consumers' ambiguous response to organic message

By M. Mikkola and G. Roos

Abstract

Tackling the discursive challenges of societal and ecological communication about organic food is proposed as a new strategy for the organic message to get through

Topics: Food systems
Publisher: Nordic Association of Agricultural Scientists
Year: 2009
OAI identifier: oai:orgprints.org:16220
Provided by: Organic Eprints

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