Article thumbnail
Location of Repository

Exploring Marketing and E-Readiness through Digital Country Studies

By David R. Low

Abstract

'E-Readiness ' refers to a country's ability to generate economic growth through development of technology-rich and knowledge-based industries in a world dominated by advancing Information and Communications Technology (lCT). The "Digital Country Study " teaching methodology was developed for students to assess e-readiness for a specific country and implications for international marketing strategy and implementation. Qualitative research on a pool of Digital Country Studies completed in 2004-2006 highlights a range of concepts associated with e-readiness useful for redefining international and global marketing strategies and point toward future research segmented by developed and emerging countries and e-readiness concepts

Year: 2016
OAI identifier: oai:CiteSeerX.psu:10.1.1.972.6667
Provided by: CiteSeerX
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • https://opus.lib.uts.edu.au/bi... (external link)
  • https://opus.lib.uts.edu.au/bi... (external link)
  • http://citeseerx.ist.psu.edu/v... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.