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Quantitative approaches to comparing communication patterns on Twitter

By Axel Bruns and Stefan Stieglitz

Abstract

To date, the available literature mainly discusses Twitter activity patterns\ud in the context of individual case studies, while comparative\ud research on a large number of communicative events and their\ud dynamics and patterns is missing. By conducting a comparative\ud study of more than 40 different cases (covering topics such as elections,\ud natural disasters, corporate crises, and televised events) we\ud identify a number of distinct types of discussion that can be observed\ud on Twitter. Drawing on a range of communicative metrics, we show\ud that thematic and contextual factors influence the usage of different\ud communicative tools available to Twitter users, such as original\ud tweets, @replies, retweets, and URLs. Based on this first analysis of the\ud overall metrics of Twitter discussions, we also demonstrate stable patterns\ud in the use of Twitter in the context of major topics and events

Topics: 200101 Communication Studies, 200102 Communication Technology and Digital Media Studies, 200104 Media Studies, communicative patterns, media events, public communication, social media, Twitter
Publisher: Taylor & Francis
Year: 2012
DOI identifier: 10.1080/15228835.2012.744249
OAI identifier: oai:eprints.qut.edu.au:55823

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