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Beyond broadcasting: customer service, community and information experience in the Twittersphere

By Lyndelle Gunton and Kate Davis


What opportunities does a channel like Twitter offer to libraries, beyond the realm of marketing? We would like to highlight three roles for Twitter in the academic library environment: Twitter as a service delivery and service recovery channel; Twitter as a community builder; Twitter as a site for information experience

Topics: 080703 Human Information Behaviour, 080709 Social and Community Informatics, Social media, Information experience, Information literacy, Information literacy research
Publisher: Emerald Group Publishing Limited
Year: 2012
DOI identifier: 10.1108/00907321211228282
OAI identifier:

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