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Multiple perspectives of design thinking in business education

By Judy H. Matthews, Sam Bucolo and Cara Wrigley


Business education leaders have expressed interest in learning more about design and design thinking and their contributions to better problem framing, problem solving and to generating new solutions. Many business schools have engaged in educational programs with students from multiple disciplines, applying design thinking to business problems around workplace issues. This paper investigates a range of educational programs that teach design thinking to students in business education, at undergraduate and postgraduate levels around the world. We identify four patterns of program delivery that are emerging: human-centered design, integrative thinking, design management and design as strategy and discuss contributions from each. We expect that these four patterns of program delivery will continue and predict an increasing focus on programs around design as strategy in the near future

Topics: 150399 Business and Management not elsewhere classified, Design Thinking, Design Management, Business Education, Learning,, Design as Strategy, HERN
Publisher: Tsinghua – DMI
Year: 2011
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