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Interactive television : a scenario-based assessment of the U.S. interactive television landscape for the years 2002 to 2012

By Albert Song Lian Lim


What will the U.S. Interactive Television landscape be like in the year 2012? This thesis will examine this overarching question and provide some insights. Since the 1970s, the Interactive Television landscape has seen many trials by private corporations to ascertain its technological and\ud economical viability. However, none has actually become commercially successful. In the last few years however, the U.S. Interactive Television landscape has undergone a remarkable resurgence, which saw the emergence of many interactive television companies, the rising number of\ud strategic alliances amongst major corporations to provide interactive television programming, and a few rollouts in some major U.S. cities. This thesis will approach the U.S. Interactive Television landscape from four perspectives - Technological, Human-social, Regulatory, and\ud Economic. It will identify the key issues that are causing this resurgence and shaping the landscape. Further, it will qualitatively analyse the impact of each key issue in the landscape. With this understanding and through\ud a qualitative technological forecasting method (i.e., scenario-based assessment), some plausible scenarios of the landscape from the years 2002 to 2012 will be proposed

Topics: Interactive television United States 21st century, interactive television, Internet, digital broadcasting, scenario-based assessment, diffusion of innovation, technological determinism, social shaping of technology, dialectical model, Net-savvy generation, Internet user household, thesis, masters
Publisher: Queensland University of Technology
Year: 2001
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