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Exploring Chinese consumer's perceptions of using new mobile technology : A qualitative study

By Jinzhu Song, Judy Drennan and Lynda Andrews

Abstract

This study examines the case of Chinese consumer's intention to adopt the upcoming mobile technology, 3G. The qualitative study involved 45 in-depth intervie3ws undertaken in three major Chemise cities to explore what perceptions, beliefs and attitudes will influence their decisions about adopting 3G. Perceived beliefs about using 3G technology were found to be important determinants. Additionally, there was evidence of influences from their social network that could motivate the adoption behaviour, as well as influence from the secondary information sources, such as the media and the Internet. Finally, some constraints were identifies that may inhibit Chinese consumers' adoption of this technology

Topics: 150501 Consumer-Oriented Product or Service Development, 150502 Marketing Communications, Chinese Consumer, Adoption, 3G
Year: 2009
OAI identifier: oai:eprints.qut.edu.au:30162

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