Results of a case study of an exhibit of art an_ artifacts designed for children are presented. The focus of the study was to apply the principles of instructional-message design to the evaluation of the exhibit. The exhibit, "Art Inside Out: Exploring Art and Culture through Time, " was displayed at the Art Institute of Chicago. Textual elements, identification games, videos, art-related computer games, and contextual environments were studied through: observation of visitors; interviews with the curator, staff, and visitors; and analysis of the text and components that make up the exhibit. It is suggested that museum professionals have ignored fundamental human information-processing principles having to do with perception, framing, prerequisite knowledge, short-term memory, drawing inferences, and making meaning. Recommendations are made for improving the overall educational quality of exhibits. They are a
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