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Beyond globalization : rethinking the scalar and the relational in global media studies

By Terry Flew

Abstract

This paper traces how the concept of globalization has been understood in media and communications, and the ongoing tension as to whether we can claim to be in an era of ‘global media’. A problem with this discussion is that it continues to revolve around a scalar understanding of globalization, where the global has superceded the national and the local, leading to a series of empirically unsustainable and often misleading claims. Drawing upon recent work in economic and cultural geography, I will indicate that a relational understanding of globalization enables us to approach familiar questions in new ways, including the question of how global large media corporations are, global production networks and the question of ‘runaway production’, and the emergence of new ‘media capitals’ that can challenge the hegemony of ‘Global Hollywood’

Topics: 200100 COMMUNICATION AND MEDIA STUDIES, Globalization, media corporations, scalar shift, global media cultures, geography, offshore production, media capitals, global production networks
Publisher: Global network of Communications Scholars
Year: 2009
OAI identifier: oai:eprints.qut.edu.au:14698

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