Location of Repository

Repeat Purchasers and the Diffusion of Electronic Products: Does Consumer Innovativeness Matter?

By Paul R. Steffens, Maria Kaya, Sonke Albers and Dennis Proppe


Despite the enormous economic importance of consumer durable repeat purchases they have been largely neglected in the diffusion of innovations research. Only a handful of studies have examined the drivers of replacement timing of durables. We extend this research in two important ways. Based on a large survey of 8,077 households, we demonstrate that consumer innovativeness, the most prominent driver of adoption, also influences repeat purchase timing. Further, we investigate for the first time the drivers of additional unit purchase timing

Topics: 150599 Marketing not elsewhere classified, Diffusion of Innovations, Consumer Innovativeness, Repeat Purchases
Publisher: Academy of Management
Year: 2007
OAI identifier: oai:eprints.qut.edu.au:13082
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • https://eprints.qut.edu.au/130... (external link)
  • Suggested articles

    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.