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A content analysis of Australian motor vehicle advertising

By Mary C. Sheehan, Dale A. Steinhardt and Cynthia C. Schonfeld

Abstract

Using the content analysis methodology, the project aimed to identify and evaluate any changes in the themes and driving practices depicted in Australian vehicle advertising before and after the introduction of the Federal Chamber of Automotive Industries (FCAI) Voluntary Code of Practice for Advertising for Motor Vehicles in 2002

Topics: 150703 Road Transportation and Freight Services, 111716 Preventive Medicine, 111712 Health Promotion, advertising, content analysis, themes
Publisher: Australian Transport Safety Bureau
Year: 2006
OAI identifier: oai:eprints.qut.edu.au:8788

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