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Reciprocal urban place marketing and co-branding? Retail applications

By Gary Warnaby and David J. Bennison

Abstract

This paper is an expanded version of an earlier draft presented at the Spaces and Places: Exploring the "Flagship" Concept symposium at the London College of Communication, The University of the Arts, London. Full-text is available at http://www.palgrave-journals.com/pb/journal/v2/n4/pdf/6000037a.pdf

Topics: Town centres, Planned shopping centres, Co-branding, Place marketing
Publisher: Palgrave Macmillan Ltd.
Year: 2009
DOI identifier: 10.1057/palgrave.pb.6000037
OAI identifier: oai:www.e-space.mmu.ac.uk:2173/84795
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