Given now the designs with Chinese characters as a major element by Chinese visual communication designers are still not adequate, this paper focuses on the design of Chinese characters ’ and tries to explore the development potentials and new ideas on Chinese characters in current visual communication. The origins of the world’s characters show all characters have ever been related to pictures. As Chinese characters express both meaning and pronunciation and their origins and composition are closed related to graphics, the graphic design of them has a great advantage. This paper proposes three ideas on the design of Chinese characters ’ graphics on the basis of the study of the development and composition of Chinese characters, in the hope of obtaining a further understanding of the traditional perception ways and creative thinking methods of Chinese and continue to develop Chinese character culture
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