We consider:<BR/>\ud 1. The problem of estimating the parameters of latent variable models such as the Bradley Terry or Thurstone Model by the method of maximum likelihood, given data from a paired comparisons experiment. The parameters of these models can be taken to be weights which are positive and sum to one;<BR/>\ud 2. The problem of determining approximate locally optimal designs for good estimation of these parameters; i.e of determining optimal design weights which are also positive and sum to one
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