This project aimed to investigate the reasons why applications to Health and Social Care (H&SC) programmes from Black and Ethnic Minority (BME) groups is low, and to attempt to address the problem, working with three colleges/schools. Qualitative (focus group n=7, reflective reports n=3) and quantitative (questionnaires n=239) data collection methods were employed. Triangulation of descriptive data showed lack of awareness of the H&SC professions by students and careers advisors. Careers advisors’ perception of barriers for these groups entering H&SC professions related to socio-cultural issues which were not borne out by the data collected from the BME communities
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