Beyond the Book project: quantitative data and collateral documents for One Book, One Huntsville

Abstract

Quantitative data and collateral documents for the Huntsville (Alabama) portion of the AHRC-funded project ‘Beyond the Book: Mass Reading Events and Contemporary Cultures of Reading in the UK, USA and Canada’, (2005-2008, grant number: 112166), a three-year interdisciplinary project. The study researched a selection of 21st-century reading events which employ mass media (TV and radio) and city-wide reading projects which employ the ‘One Book, One Community’ model. The primary aims of the transnational study were to investigate how mass reading events configure contemporary practices of reading and the cultural meanings of reading at local, national and international levels; to explain the uses and complexities of reading communities in different locations; to identify and analyse trans-national trends and differences in contemporary reading cultures and reading practices; and, to critique the popular function of literary fiction. The file contains the data collected from an online survey of readers in Huntsville (Ala). Convenience sampling was employed. The survey was advertised through adverts in newspapers, on-line advertisements; flyers and bookmarks distributed through public library systems and cultural centres; via email through the research team’s formal and informal social and professional networks. The data includes reading choice, habits and practices; participation in broadcast and community book programming; and, basic demographic information (anonymised). The statistical data is deposited in .sav .csv and .por formats. Collateral material includes: Codebook and the Survey. Content was created between ca. 2007-04-02 and 2008-08-25. Content was saved 2008-10-31. http://www.beyondthebookproject.org