The Use of BlogTalkRadio in Online Management Classes


This paper reports on a two-step study of students ’ perspectives with respect to the use of BlogTalkRadio (BTR) in online management classes. First, a survey was conducted in three online sections of a business policy course, and 70 of 103 students participated. Second, participants were contacted to provide follow-up comments on the practical use of BTR in online management classes, and 9 of 70 participants provided positive comments. BTR is the world’s largest social radio network and podcasts producer. It is a web-based platform for hosting live call-in talk shows which are recorded as podcasts. This study examined whether an instructor hosting executive interviews on BTR with student participation would result in generation of good resource materials for online management classes; enhancement of student-student, student-instructor, and student-content interaction; and student understanding of the application of management concepts in business settings. The results affirmed the research focus, and 80 % of the survey participants would recommend the use of BTR in online classes. The planned BTR interview project would satisfy Chickering and Gamson’s (1987) Seven Principles for Good Practice in Undergraduate Education. It would promote elements of active learning such as student engagement, connectivity, critical thinking, and knowledge creation. Key words: BlogTalkRadio; collaborative learning; interaction; active learning; student engagement; knowledge creatio

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