The role of market incentives in supporting the move towards sustainable seafood production is increasingly being demonstrated in the real world although the level of documentation is relatively poor. Market demand is strongest in western Europe where the greatest effort has been made by organisations such as the MSC to prove the concept that certification and labelling can be a positive tool. However, there is a need to ensure that suppliers in developing countries can be assured of access in an appropriate fashion. The MSC has made major progress towards ensuring developing country access via its systems development and outreach programs
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